Project origination
Finding Landscape Level Opportunities
Project origination is the process of discovering novel, adjacent or previously stagnant opportunities within your organization's operating landscape. At times, organizations will run into issues which can be transformed into opportunities with the right approach and collaborations.
This process includes techniques and approaches which critically and impartially analyzes your position, capacities and context. It also identifies experiments, options and narratives which are available to the organization as well as the potential medium or structures to act on the opportunities.
The information gained allows your teams to grasp the options, reduce risk in taking new risks and make decisions on what opportunity to capitalize on. Overall, the purpose is to surface actionable opportunities -and make it visible to your teams - to increase your climate impact, reduce systemic risks, and increase the reputation of your organization.
Then, the approach moves to social prototyping...